Fascinating idea, though useless without the strategic foundation that would give any visual design meaning (beyond that horrible hybird: the wow-yawn). Of course, maybe the voters will supply their reasons and maybe “Barrack” will supply his too!
Which Brand is Overdue for an Overhaul? Vote, and We’ll Redesign It!
Which major brand’s identity is most in need of a redesign? Leave a comment here or post your suggestion to Twitter with the hashtag #RDchallenge.
Post your suggestions by February 11 and we’ll choose one that Barrack will tackle in a redesign challenge. And we’ll also ask the community (if you so choose, we’re not asking for spec work) to contribute their ideas for how this brand might take a step in the right direction.